Netflix did not kill Blockbuster. It is true that Blockbuster would have survived longer had Netflix not come along, but then some other business like RedBox would have pushed them out. Rather, what killed Blockbuster was friction. In this instance, friction comes in the form of having to drive to the store, hope the movie you wanted was in stock, and often, pay late and/or rewind fees -- thinking back, it was quite the hassle. Customers do not want friction; they want smooth, seamless and painl...
Netflix did not kill Blockbuster. It is true that Blockbuster would have survived longer had Netflix not come along, but then some other business like RedBox would have pushed them out. Rather, what killed Blockbuster was friction. In this instance, friction comes in the form of having to drive to the store, hope the movie you wanted was in stock, and often, pay late and/or rewind fees -- thinking back, it was quite the hassle. Customers do not want friction; they want smooth, seamless and painl...
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